Many people thing that the purpose of a business is simply to make a profit. However the real purpose of any business is to create and keep a customer. Profits are the result of creating and keeping customers in a cost effective way over time.
Companies that are most efficient a marketing, have their strategies aimed at creating customers and keeping them.
In marketing there are three main goals and knowing which is your goals in marketing, will help you to achieve business success and improve the performance of your marketing strategies.
The three main goals in marketing are:
1. Increase Awareness
The first goal: “Increase Awareness” is best for brands that sell and prospect primarily offline and want to use digital marketing to increase top of mind status quickly and efficiently.
2. Acquire Leads and Sales
The second goal in marketing: “Acquire Leads and sales” is best for start-ups and rapid growth companies who need to leverage the web and other digital media to acquire new leads and customers quickly and efficiently.
3. Engage Existing Customers & Clients
The third goal is best for brands who want to follow with existing customers and clients to encourage repeat purchases and increase brand loyalty.
Shared from Ryan Deiss Digital Marketing Mastery Program
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