Today is the third installment of our industry-specific blog series on marketing tips, and we’re going to share some simple social-focused ideas that medical and health-related businesses can utilize. Yes, there are other ways medical businesses can capitalize on marketing beyond online and social media, but because there are so many great ideas in social right now for this industry, we’re focusing our attention here this time.
Great website:
first thing’s first, you need to have a website. And you need to have a great website. Unfortunately, the “don’t judge a book by its cover” rule, doesn’t really apply to a customer’s first impression of a business. Have an online presence that reflects the true nature of your brand: professional, easy to navigate and useful. Your website should have relevant information for clients (forms, resources, etc.) as well as easy-to-find contact information, frequently asked questions, among other ideas. When it comes to online behaviours in this space, most clients will check out a business online before reaching out to them, so make your online presence count.
Humanize your business:
if you’re working in health or medicine, your business is completely about people, so remind your audience of that. Make sure to humanize your brand presence online and get into the habit of storytelling. Bring personality to your website, your social media posts and your blogging. Clients and potential clients want to feel a personal connection when it comes to businesses of this nature, so make sure they can feel that a person is behind everything you post.
Create content:
provide value for your audience online by creating content that is specific to your business and industry and provides some useful information as well. Simple ideas include creating branded images that share quick tidbits of information: statistics, tips, etc. Blogging is going to be your business’ best friend as well (plus, it’s an excellent way to boost SEO). That brings us to our next point..
Provide value in your blog:
let your audience know what your business does well and what you’re an expert in. Some great ideas for the medical/health industry to blog on include:
FAQs:
answer some of the frequently asked questions your clients give you regarding practices, services or general information.
Tips:
people are constantly browsing online for tips and tricks on living healthier lives, so take advantage of your knowledge base! Come up with weekly features on specific ideas, and get creative with sharing information.
How-tos:
go a little deeper with blog posts explaining how to do something, perhaps it’s a workout routine, recipe, medical check—possibilities are endless!
Ease up on lingo:
what might be common language to you and your colleagues could seem like something foreign to your audience so stray from using medical jargon or industry-specific terminology in your website, social media and blog.
Run contests:
if you want to get some extra people to your social sites, website and in your business, run contests online. Offering up prizes for things like products, services you offer or joint promotions with partners is something that doesn’t cost you a lot but will drive traffic up dramatically, and your online audience will always appreciate the opportunity to win free stuff.
Shared from: Bamboo Creative Inc Blog, http://bamboocreativeinc.com
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