Did you know that use of social networks is the #1 activity of internet users? Google+, Twitter, Pinterest, LinkedIn, Instagram, and other social media avenues are still some of the fastest-growing sites today. If you’re looking to engage existing patients — or find new ones — you need a strategy to effectively leverage social media […]
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How Digital Marketing Will Change the Health Care Industry
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The health care industry is jumping aboard the digital marketing bandwagon. The health care industry is well known to lag behind other industries when it comes to marketing by about two years. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that put a microscope on how a […]
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5 strategies for marketing to doctors on LinkedIn
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Unlike professionals in many other fields, physicians are much more discrete in terms of their willingness to openly engage on social media platforms. Considering the private nature of their work, it is likely doctors are reluctant to engage in too much detail to maintain the integrity of their patients as well as their practice, and […]
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What to look for in a Medical Answering Service
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As a medical professional, you want what’s best for your patients. After all, it’s likely the main reason you chose a career in healthcare in the first place; you love helping people. Focusing on the needs of each patient can be difficult if you and your staff spend most of the day answering calls, tracking […]
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Referral Marketing Tips for Doctors
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Many medical practices rely on referrals from current patients and other doctors in order to increase their patient list and be successful. But simply waiting for others to refer you might not be enough to maintain an active client roster. Below, we answer the most common questions & oppositions to starting a referral marketing program: […]
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Social Media Marketing Tips for the Medical and Health Industry
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Today is the third installment of our industry-specific blog series on marketing tips, and we’re going to share some simple social-focused ideas that medical and health-related businesses can utilize. Yes, there are other ways medical businesses can capitalize on marketing beyond online and social media, but because there are so many great ideas in social […]
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