Nowadays, it’s common knowledge that a business needs a website. So, most of the future clients that contact us already have one. However, just because they have a website, doesn’t mean anyone is going there. In the digital age, that’s where property management marketing comes in.
How does it work? Start with getting traffic; traffic brings you leads, and then the leads move to qualified prospects, and then those prospects hopefully become closed clients. That was our plan at the beginning, and it’s still the core of what we do today.
That may still be the core of what we do, but these days, an additional focus is closing leads. Why? Because in the property management industry there are a limited amount of leads available in any given area, in any given month, so there’s a lot of competition for a finite number of leads.
Think about this: If you only get three leads a month and you close all three leads, and the guy down the street gets 20 leads a month, but only closes three of them, you’re both growing at the same rate. The difference is that you are probably spending less money and time to get those contracts.
After the sales process comes your reputation. Why reputation? You can bring in all the traffic and leads you want, but if you have only one star and your competition has four stars, you’ll lose new business to the guy with the better reputation. Once you’ve figured out your sales process and built your reputation, you’ll be ready to throw smart money behind client acquisition and growth.
One of the ways to do this is with the different types of pay-per-click marketing. It can get expensive, so the goal here is to make sure your customer acquisition cost remains a reasonable percentage of your customer lifetime value.
Next, we’ll talk about social media, which plays a small but important role, and finally, content. Content is the big ticket item here. Content is huge, it’s the behemoth. Quality content is the most important thing for your business.
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Cititel provides answering services and phone support for real estate agents, and commercial and residential property managers. Our real estate answering services will meet your unique and ever-changing needs so that every call is answered with your company in mind.
For more information about our answering services, please contact us by email at info@cititel.com, visit our website at www.cititel.com or call today: 1.888.923.2533
