Marketing Tips for Property Management Companies

Manage Your Reputation

OK, let’s say all of your marketing efforts are paying off, and people are finding you online. The next thing people look at is your online reputation. According to BrightLocal, star rating is the #1 factor used by consumers to judge a business.

You need to focus on your reputation because it will help convert traffic into leads, no matter where that traffic comes from. For instance, Fourandhalf’s AdWords team consistently sees better results from clients with four-star or better online reputations. Companies with poor online reputations simply get fewer leads. Also consider, some people will go directly to online review sites to find local businesses. They will naturally call the highest rated businesses first.

There are lots of review sites that people use, but two websites are the best. These are more important because the ratings show up not only on customer profile pages on the site, but are used right next to company names when seen in the largest search engines’ results pages. These sites are Google and Yelp.

Yelp is a national review site which is popular in large cities around the country, and is expanding to other areas around the U.S. Most importantly, Yelp partners with Bing and Yahoo, so if you search property management on either of those search engines and the local listings show up, the reviews you see are coming from Yelp.

Google is even more important. Most people already know that Google is the world’s most popular search engine. Within Google, when someone types in your name, or searches for property management within your service area or names it, local listings will then pop up. The Google star rating will also be there, right next to your company’s name. You obviously want to have as many stars there as possible.

Pro Tip: You need five reviews on Google to have your star rating show up.

Shared from: http://fourandhalf.com/

Why choose Cititel’s Property Management Answering Service

Our Property Management Answering Service works in a couple of ways for rental properties. First, it gives tenants and employees 24-hour access to the maintenance staff should any problems surface in their building or unit. Secondly, prospective tenants can have access to your sales staff even when the office is closed. People need to know there will always be someone to whom they can reach out. We provide that layer of support.

Property Management Answering Service: Why choose Cititel’s Property Management Answering Service?

We provide our answering services in all Canada and the United States
We answer and respond to your calls according to your predefined protocols.
We respond to calls 24/7.
We answer and process your calls according to your predefined protocols.
We specialize in time- and mission-critical processing.
We sound so much like you, callers won’t know they’ve reached an outside service.
Our services are tailored to fit your exact needs.

For more information about our answering services, please contact us by email at info@cititel.com, online here or call today: 1.888.923.2533