Many medical practices rely on referrals from current patients and other doctors in order to increase their patient list and be successful. But simply waiting for others to refer you might not be enough to maintain an active client roster. Below, we answer the most common questions & oppositions to starting a referral marketing program:
I Already Get Many Referrals; I Don’t Need to Spend Time Finding More
If you think that your practice is doing well enough with customer referrals and that active referral marketing would be a waste of time, think again! Your practice is a business like any other, and it’s important that you’re constantly thinking of the future. Employ a systematic method to identify, build, and maintain relationships with prospective referrals and referrers within your current customer list.
How Will I Find The Time?
The traditional healthcare referral environment has gone through a complete overhaul in recent years. Doctors are too busy to find and maintain relationships with hundreds of referral contacts and also provide a high quality of service. With patient referral marketing services like GWIG, doctors don’t need to go out of their way to encourage their current patients to refer new clients. Provide a quality, personable service and offer some sort of incentive to your patients for referring you and then watch the new business come rolling in!
What are the Benefits of Referral Marketing?
First of all, you’ll save time (and money) on your marketing efforts, because you’ve turned your patients into your street team. They can market you to their network of friends and family with better results than you’d likely get on your own. Plus, customers who are referred from sources they respect are more likely to come into your practice with a positive outlook and connotation associated with you, making it more likely for them to have a positive experience and then refer you to their own networks.
What Can I Do to Encourage Patients to Refer Me?
Show them why you deserve to be referred, and then offer them an incentive to do so, like a coupon or discount, or even a handwritten thank you note.
Shared from: Gwig.com
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All of your lines are busy, the office is closed, your nursing staff can’t get to the phone or you have a limited ability to constantly have a local employee sitting at the front desk. Whatever your reason may be it’s likely that you still require calls for the doctor or nurse to be handled by a live receptionist.
Something as easy as activating your call forwarding service allows your callers to instantly appreciate live customer service 24 hours a day.
A patient or healthcare professional dials your number and is forwarded to Cititel’s live operator. Using highly advanced call center software, Cititel will answer that phone call in the name of your healthcare practice. The person speaks with the live receptionist just as though they were your own receptionist or nurse. Our live operator ask a series of questions which are layered according to the callers questions and answers. Upon completing the call the system compares it against the doctor’s protocol for each message and it is then delivered according to the instructions of the hospital or doctors input.
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