You do not need a high priced public relations company to do your PR! You can do it yourself. Although a good firm brings tremendous contacts and experience, most small companies can do enough PR on their own to spark the public’s interest.
PR is free and more credible than any advertising you can do. That is why it is so powerful. And it is easier to get than you think.
The first step is to generate a press release. Second, is to get your press release distributed and read. Keep improving your releases and make them interesting to the people you are sending them to and they will get picked up.
Don’t expect one story placement to generate thousands in revenue. Your success depends on leveraging each press release, each article and each published mention.
Put it all on your Web site: Create a news page and add a What’s New area on your home page.
Add it to your marketing kit and send the piece to clients, colleagues and professional organizations. Include a note in your newsletter that says ‘Recently Seen In…’
And remember: PR is more cost-effective and more credible than advertising.
Check out a free service called HelpAReporter.com. Journalists post the stories they are working on. If you can help they want you to email them. It’s a great way to get a lot of free publicity.
Shared from: Real Estate Marketing by Ameen Kamadia
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