When patients call their doctor’s office, it’s because they have a medical problem that needs to be dealt with. They don’t want to deal with a harried receptionist who may be trying to deal with in-office patience or worse, be put on hold for an extended period of time. Research has shown that being stuck on hold is one of the top reasons given for patient dissatisfaction.
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RSS feed for this sectionHow Health Care Call Centers Improve Patient Satisfaction
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How Digital Marketing Will Change the Health Care Industry
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The health care industry is jumping aboard the digital marketing bandwagon. The health care industry is well known to lag behind other industries when it comes to marketing by about two years. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that put a microscope on how a […]
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7 Content Marketing Tips For Healthcare Companies
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Healthcare may not be the first sector you think about when it comes to content marketing. Nevertheless, health is a business like any other. Out of all the statistics today, the most pertinent one is only 12% of companies are ignoring content in their marketing campaigns. If this doesn’t tell you all you need to […]
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Why Customer Service Matters in the Healthcare Industry
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The importance of customer service is a given in business, where companies such as Zappos and Southwest Airlines (LUV) have built their success and reputations on the concept of delivering an outstanding customer experience. Yet traditionally, this philosophy unfortunately has not translated to healthcare, and more specifically, hospitals or health systems. This is especially unfortunate […]
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